Opportunity

 

Kar'n 4 the Elderly was established in 2012 in the Clevland aria. The owner of the company came to with the request to create an inviting and warm brand that would speak to a multitude of people.

 

Approach

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I created an array of logo designs and placed them in front of a handful of people. I asked them a series of questions to come to a final design. 

 

Solution

 

Testing revealed that people responded best to the simplicity of the typographic logo and squared off hands.